The Association of British Insurers (ABI) helps to inform and participates in debates on public policy issues and also acts as an advocate for high standards of customer service in the insurance industry. The Association needed to develop a framework for assessing current and future trends and the implications of these for insurance products.

Faced with issues such as rising premiums, new entrants to the market, fast-moving scientific developments, media coverage and changes in Government guidelines like the reduction of the breast cancer screening age from 55 to 35, the ABI worked with Outsights to design this framework for over 100 industry professional in a one day workshop. 

Outsights facilitation of the meeting ensured a clear understanding of the issues in a wide context, established the pros and cons of the approaches and worked with the organisation to develop a plan for the next steps it should take.