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brain science
The Brain Science Project
The Outsights Brain Science Project is exploring how advances in the field will change our future lives. Why Brain Science? Apart from neuroscience revealing, almost daily, greater understanding about our behaviour from how we interact to controlling cholesterol levels, investment in the field has tripled in the last 20 years and neuroscience now a major part of science funders' strategic plans in the US and the UK. In this context, the Brain Science Project set out to better understand how this rapidly developing field will change how we live and work by 2030 and what strategists and policymakers need to start preparing for now.
The six-month programme featured interviews with leading neuroscience academics and decision makers from the public and private sectors. Outsights then hosted events with academic and corporate pioneers in neuroscience to reveal the most likely developments for business. Further specialist research has looked at the longer terms implications for health, security and finance sectors, three of the sectors where the applications of neuroscience will be felt the most.
Programme highlights and publications
- How Brain Science can change the way we live and work (article)
- What would you like to know about the future of Brain Science? (video)
- Future Brain 2030: Enhancing Decision Making (video by Neurology Professor Richard Wise of Imperial College)
- Brain Science: what's most likely to happen (article, featuring input from neuromarketing pioneer Professor Gemma Calvert)
- Brain Science and the Future of Health, Security and Finance (article below)
Outsights is now working with clients to help interpret the findings of these developments for their organisation. To discuss your specific needs, please do contact info@outsights.co.uk.
Brain Science and the Future of Health, Security and Finance
Advances in brain science may mitigate potentially dangerous financial decisions, "boost" brain power and replace torture in interrogation. Read on for more future implications for health, security and finance.