Consumerism
The pervasive culture of consumerism is increasing dramatically. The population equivalent of a country larger than the UK joins the consumer classes every year.

The number of cars in China will be greater than in the US by 2025; Brazil, Russia and India will have more cars than Japan and Germany. By 2050, 3.5 billion people in the BRICs will attain middle class status. Will their tastes echo those of Western countries?

In the West, a big change in consumerism has been the growth of ethical markets: will this continue to experience strong growth or turn out to be a passing fashion?

Photo: Mr Yuck
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